The Use of PET, Privacy-Enhancing Technologies
|Titel:||The Use of PET, Privacy-Enhancing Technologies|
|Sammanfattning:||Personal data in itself is becoming an economic resource. Sometimes even forming the
core of online business models such as in the case of infomediary companies. This
development is increasingly establishing also in the European market.
However, the knowledge in Europe in general about individuals’ online privacy
preferences is limited, especially in the context of e-commerce and in other use of online
services. The best way to protect these presumptive preferences is not necessarily
through a body of strict online legislation and regulation framework only. It has come to
our knowledge that data legislation suffers from non-compliance. Seeking complementary
ways to protect privacy in online environment ought to be (or will soon become) an issue
on every privacy researchers’ or advocates’ agenda.